Connect. Transact. Flourish.

Are you a Producer tired of the logistical pain of finding buyers and arranging transport? Or a Buyer searching for direct access to the freshest flowers from farms across the country? FloraTrade is the digital marketplace built specifically to solve these local challenges.
Join South Africa's virtual flower market and see for yourself how easy trading flowers can be. Register on FloraTrade today to grow your business and source with confidence

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Who We Serve

BUYERS

Buyers can now easily access producers across the country.

Be notified of the product as it comes into season.

Search for new varieties or new producers.

Find the best price, route and delivery time to ensure the freshest flowers.

Developed to ensure the buyer gets to find what they need.

PRODUCERS

Showcase your products directly to ALL potential buyers.

Only ship your product once sold.

Benefit from collective transport rates.

Enjoy simplified accounting & reporting.

Developed to allow the producer to focus on farming.

RESELLERS

Not a Producer but a reseller of flowers, finally have access to all types of flowers and producers.

Find the best deals, customised deals in one central place and an easy-to-use application.

Developed to allow the reseller to grow the industry by aggregating products.

How FloraTrade Works

Our platform connects all parts of the flower industry with innovative solutions

One-stop shop for foliage & flowers

FloraTrade is your complete solution for the purchase of flowers. We make your life easy by connecting Producer to Buyer in one easy to use application. Allowing the producer to focus on growing the best flowers and removing the pain of finding a buyer, transporting the flowers and invoicing. While the Buyer from the comfort of their chair is notified immediately of the product they want or can search for what they need.

Software designed by buyers and producers

Designed and built for the South African flower market to meet local challenges. We have partnered with specialists in the software development space for Fresh Produce Markets. This application has taken much care to consider the needs of the Producer and the Buyer. The Producer is now exposed to a wider audience and can gain a better understanding of market prices. While the Buyer can easily find new products and new producers to increase their turnover.

Logistics simplified

Logistics across a large country like South Africa remains a constant challenge for both Producer and Buyer. For the Logistics provider, knowing what to collect before arriving at a collection point or depot makes for better planning. FloraTrade allows a Buyer to see the landed price of flowers/foliage at their defined depot while the Producer simply sets a farm gate price. Leaving the complexities of calculating the transport costs to the system.

Get 100% off your plan for 3 months

when you subscribe before 1 July 2026

Base Platform Fee

R750 Now you can pay R0 for 3 months
Register Now

User Module R950
Producers Catalogue
Buyers Access all Producers
Cash & Credit Wallets Terms and Conditions apply
Buyer Wishlists
Includes all Logistics
Dashboards & Reports
Track shipments
Transaction fee	Up to 1.9%
Unlimited additional users
Unlimited location, office & farms
Advanced Reporting R950
Ability to export report data
Access to market prices and volumes

Team

Colin Fair

Director

With 30 years of IT experience, Colin is a protea farmer in Sedgefield. Here his passion for flowers has intersected with IT solutions in FloraTrade.

Ané Steenkamp

Administrator

Ané studied Marketing at Stellenbosch and has over 20 years of Office management experience.

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Frequently Asked Questions

Find answers to common questions about this platform

Absolutely, fully transparent. No hidden costs. We show the actual producer prices. Purchasing via FloraTrade is considerably cheaper than traditional trading companies.

Yes, in order to make use of the platform a subscription is required. The base subscription grants access to the platform and will serve the needs of most users. Two additional modules are available, additional users and locations mainly required for larger organisations. The second will provide enhanced reporting and analytics to users. However, a user only pays transaction fees after the subscription fee has been exceeded.

FloraTrade is a virtual flower market: roses, carnations, proteas, fynbos, foliage, and more. Producers showcase directly to buyers without intermediaries.

FloraTrade digitizes the entire buying/selling process, removing overhead and ensuring buyers get the flowers they want at the right price and time. Register today and see for yourself.

FloraTrade provides managed depots. Buyers select the nearest depot, and the system handles logistics between producer and buyer depots.

Testimonials

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Connect. Transact. Flourish.

Who We Serve

BUYERS

PRODUCERS

RESELLERS